The first two week’s of CHHMA & COPA’s second annual “Making Waves” educational conference (this year online) have proven to be highly informative and practical, with sessions covering pertinent topics for businesses and providing ready-to-use information for leaders.  

Cybersecurity expert Danny Pehar kicked off day one with a practical look at online safety for individuals and businesses. It’s really not that complicated to stay safe online, but not knowing what to secure, how and why, makes it challenging. Danny successfully lifted the veil and showed participants how to get started. 

Following Danny’s eye-opening talk in the morning, Douglas Kennedy, from the Centre for Global Enterprise, Schulich School of Business, York University, delivered an afternoon presentation on what businesses can expect in the post-pandemic economy. This informative discussion provided data on the impact of covid-19 on the Canadian economy, the short-term and long-term factors that will influence the economy moving forward and also some general recommendations on how companies should be adjusting for the coming months.  

To close out the first week, Matthew Stibbe dialled-in all the way from London, England to give managers some very practical ideas and tools to more effectively manage their work-from-home employees. Matthew’s humour and 20 years experience of operating an “office free” business made for a delightful and informative presentation. 

The second week of the online conference started with an interesting presentation on marketing automation by Nadia Milani from TeraGo who highlighted the key steps to take when using this technology to engage your customers and personalize messaging to increase results.  

Later in the week, Digital Communications Strategist Martin Waxman, provided attendees with a thought provoking look at how artificial intelligence is being used in our lives today and what applications and problem areas AI poses for our own businesses now and in the future.   

For information on the remaining presentations, Click here.