CHHMA & COPA Marketing Seminar & Golf Day 

Seminar: “Marketing Disruption: Why Customer Experience is Trumping Brand”

Everyone’s talking about “customer centricity” these days, but what is it? How can you make it work to increase engagement (which is what??) and, more importantly, sales?

Having a well-known brand and solid market position is no longer a guarantee that sales will follow. Increasingly, in today’s environment, the right customer experience, combined with products and services that appear to be tailored to the individual, will almost always trump brand.

In its own way, this is a form of market disruption. The solution is to understand the various customer decision points along their path to purchase for your offering, and use data to determine what marketing messages and experiences will work best for each of your key customer and prospect groups. The insights you gain from examining the right kinds of data will enable you to create experiences that will engage your customers and that translates to increased sales.

In this presentation, Jane-Michèle Clark, author of soon-to-be-published “Point of Distinction” and program director of the Schulich Executive Education Centre (SEEC)’s Masters Certificate in Marketing Communications Leadership, will draw on sections from her book to discuss some of the ways you can leverage this changing customer dynamic to solidify the relationship at every step along the customer journey.

Date: Tuesday, September 10, 2019
Time: Registration & Continental Breakfast: 8:00 a.m. – 8:30 a.m.
Presentation: 8:30 a.m. – 10:00 a.m.
Location: Centre for Health & Safety Innovation (CHSI),
5110 Creekbank Rd., Mississauga, ON   L4W OA1
Price: $39.95 + HST for CHHMA & COPA members
Click here to register.  

 

 

 

 

Golf Day: Royal Woodbine Golf Club

If you are interested in golfing after the seminar you are encouraged to join colleagues and industry friends at the Royal Woodbine Golf Club. Tee times starting at noon.
Location: 195 Galaxy Blvd, Etobicoke, ON M9W 6R7.
PriceGreens fee including cart: $85.00 + HST.
Please contact Nicole Gamble at ngamble@chhma.ca.