Joe Derochowski, Vice President and Home Industry Advisor for The NPD Group, held an excellent webinar on November 26th where he reviewed Canadian and U.S. sales figures for some home product categories including housewares, kitchen electrics, home environment and personal care and highlighted some of the key trends and fastest growing products within those categories.  Overall, the market remains strong with year-to-date growth in the 5% range overall.

Joe talked about the demographic factors (e.g. Canadian population) and consumer needs (health & wellness, taste & experience, convenience & entertaining) as well as some of the “hot topics” in play in the marketplace such as sustainability, direct to consumer selling, private versus national brand and smart appliances which are impacting growth and creating the fastest growing product categories.

Joe finished off the webinar with an outlook to 2020, which still looks very positive, with key drivers still very much in favour with the industry.

Click this link for a recording of the webinar.