On February 25th, the CHHMA, in partnership with the Schulich Executive Education Centre (SEEC) at York University, held a webinar via Zoom for members of the CHHMA and Canadian Office Products Association (COPA) on the topic “Using Strategy Maps to Drive Strategic and Business Planning Decisions.”   

The presenter was Alan Kennedy, an author, lawyer and facilitator at SEEC and a Fellow and Honour Roll Member of the Canadian Association of Management Consultants.  The topic matter of the presentation is based on information contained in Alan’s book “The Alpha Strategies: Understanding Strategy, Risk and Values in Any Organization,” which you can get a copy of at www.thealphastrategies.com.    

During the discussion, Mr. Kennedy discussed the eight strategies that are common to all organizations whether private sector, non-profit or public sector, and which can be further divided into three main categories: Alpha (the dominant or leading strategy), Influencers and Enablers.  It is important to note that the strategies are dynamic and can pivot over time.  Mr. Kennedy talked about the COVID-19 pandemic and how it has impacted certain organizations forcing them to re-examine their business strategies.  He then finished the webinar by answering some questions from the audience.

We would like to thank Mr. Kennedy for his interesting insights into how organizations can go about developing their strategic plans as well as the SEEC for their continuing partnership.  We look forward to conducting more educational webinars throughout the year.